Trace at Connected Britain 2024: insights from the UK’s premier digital economy event
On 11–12 September, Connected Britain 2024 took over the ExCeL London, bringing together the brightest minds shaping the future of UK connectivity. With more than 7,500 attendees, 350+ speakers, and 400+ exhibitors, the event reaffirmed its position as the UK’s leading platform for digital infrastructure, innovation, and policy discussion.
This year, our Director Joe and Project Manager Henry were on the ground, connecting with industry leaders, exploring emerging technologies, and gaining valuable insight into the direction of the UK’s digital future. Their attendance reflects Trace’s commitment to staying at the forefront of connectivity, infrastructure development, and smarttechnology solutions.
A snapshot of Connected Britain 2024
Connected Britain has always been the place where telecom operators, government bodies, technology innovators, and infrastructure providers come together. The 2024 edition was no exception, offering a packed agenda across 12 content tracks, including:
- Gigabit Britain
- Connected Networks
- Smart Britain (digital twins & smart cities)
- Connected Industries
- Public sector collaboration
Key themes that shaped the event
1. AI’s Expanding Role in Telecoms
AI was front and centre this year. Discussions explored how artificial intelligence can:
- Optimise network deployment
- Predict outages before they occur
- Improve the efficiency of fibre and 5G rollout
- Enhance customer experience and service reliability
For Trace, which is already integrating AI into security and smart building solutions, this reinforces the importance of intelligent, data-driven infrastructure.
2. Accelerating 5G and Fibre Rollout
The UK’s push toward gigabit-capable broadband and 5G standalone (5G SA) was a major talking point. Industry leaders emphasised the need for:
- Faster deployment
- Better collaboration
- More resilient infrastructure
This aligns closely with Trace’s mission to support organisations with robust, future ready connectivity solutions.
3. Alternative Network Provider Consolidation
With rising construction costs and tightening funding, experts discussed the increasing likelihood of consolidation among alternative network providers. This shift could reshape the competitive landscape and create new opportunities for collaboration and innovation.
Trace: staying ahead in a rapidly evolving industry
Joe and Henry’s attendance at Connected Britain 2024 reflects Trace’s dedication to staying informed, connected, and ready to deliver the next generation of digital and smart technology solutions.
As the UK continues its journey toward a fully connected future, Trace remains committed to supporting homes, businesses, and public sector organisations with reliable, innovative, and future proof infrastructure.
